{"id":1014,"date":"2025-06-12T21:53:48","date_gmt":"2025-06-12T21:53:48","guid":{"rendered":"https:\/\/vanessacollado.com\/?p=1014"},"modified":"2026-03-30T04:15:26","modified_gmt":"2026-03-30T04:15:26","slug":"philly-expo-2","status":"publish","type":"post","link":"https:\/\/vanessacollado.com\/es\/philly-expo-2\/","title":{"rendered":"Philly Expo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1014\" class=\"elementor elementor-1014\">\n\t\t\t\t<header class=\"elementor-element elementor-element-4cd4aec3 e-con-full e-flex e-con e-parent\" data-id=\"4cd4aec3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22c4ec9b e-con-full e-flex e-con e-child\" data-id=\"22c4ec9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-366159c3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"366159c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vanessacollado.com\/es\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"12944\" height=\"10213\" src=\"https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black.png\" class=\"attachment-full size-full wp-image-397\" alt=\"\" srcset=\"https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black.png 12944w, https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black-300x237.png 300w, https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black-1024x808.png 1024w, https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black-768x606.png 768w, https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black-1536x1212.png 1536w, https:\/\/vanessacollado.com\/wp-content\/uploads\/2024\/07\/VC-logo-black-2048x1616.png 2048w\" sizes=\"(max-width: 12944px) 100vw, 12944px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c1fa5e elementor-widget elementor-widget-heading\" data-id=\"54c1fa5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/vanessacollado.com\/es\/\">Vanesa Collado<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb138e7 e-con-full e-flex e-con e-child\" data-id=\"5cb138e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f50d4f9 eael_simple_menu_hamburger_disable_selected_menu_hide eael-simple-menu-hamburger-align-right eael-hamburger--tablet elementor-widget elementor-widget-eael-simple-menu\" data-id=\"5f50d4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n                        @media screen and (max-width: 1024px) {\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-horizontal,\n                                .eael-simple-menu-vertical {\n                                    display: none;\n                                }\n                            }\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-container .eael-simple-menu-toggle {\n                                    display: block;\n                                }\n                            }\n                        }\n                        .eael-simple-menu-container.eael-simple-menu--loading > ul {\n                            display: -webkit-box !important;\n                            display: -ms-flexbox !important;\n                            display: flex !important;\n                            list-style: none !important;\n                        }\n                        .eael-simple-menu-container.eael-simple-menu--loading li ul {\n                            visibility: hidden !important;\n                            opacity: 0 !important;\n                        }\n                    <\/style>            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-bars&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-indicator-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-dropdown-indicator-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu--loading eael-simple-menu-align-center eael-simple-menu--stretch eael-simple-menu-dropdown-align-left preset-2\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;M\\u00f3vil vertical (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tableta vertical (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"tablet\">\n                <ul id=\"menu-main\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-horizontal\"><li id=\"menu-item-1088\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1088\"><a href=\"https:\/\/vanessacollado.com\/es\/\">Home<\/a><\/li>\n<li id=\"menu-item-857\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-857\"><a href=\"#about\">Sobre Mi<\/a><\/li>\n<li id=\"menu-item-1052\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1052\"><a href=\"https:\/\/vanessacollado.com\/es\/projects\/\">Projects<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-1236\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1236\"><a href=\"https:\/\/www.behance.net\/vanessacollado\">Behance Porfolio<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-859\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-859\"><a href=\"#services\">Servicios<\/a><\/li>\n<li id=\"menu-item-860\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-860\"><a href=\"#Contact\">Cotacto<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only\">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-5230d06 e-flex e-con-boxed e-con e-parent\" data-id=\"5230d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a832df e-flex e-con-boxed e-con e-parent\" data-id=\"66a832df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a9f5b12 e-con-full e-flex e-con e-child\" data-id=\"1a9f5b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc0301 elementor-widget elementor-widget-text-editor\" data-id=\"6bc0301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Philly Expo<\/h1>\n<h2 class=\"wp-block-heading\">The Problem<\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<p>Philly Expo needed a modern and visually aligned online presence. Their previous website was outdated, lacked a cohesive design, and didn\u2019t effectively showcase their events or brand identity. They wanted a refreshed digital platform\u2014one that reflected their evolving image and made event discovery easier for users.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<p>I led the redesign and development of a new website tailored to Philly Expo\u2019s goals. The solution included:<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Modern Design Aesthetic<\/strong>: A clean, responsive layout with brand-consistent visuals that gave the site a professional and engaging look.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Event Showcase System<\/strong>: Built an intuitive events module, allowing staff to easily add, update, and categorize events.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>User Experience Improvements<\/strong>: Clear navigation, faster load times, and mobile responsiveness improved the overall user journey.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>CMS Integration<\/strong>: Empowered the Philly Expo team with a simple content management system so they could update pages and add new events without technical help.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:paragraph --><\/p>\n<p>The result was a visually aligned, user-friendly platform that better communicates Philly Expo\u2019s purpose and drives engagement around their events.<\/p>\n<p><!-- \/wp:paragraph -->\n<details><summary>Read More<\/summary>\n<!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Key Features \u2014 Philly Expo Website<\/h3>\n<p><!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">1. <strong>Modern Event Showcase Layout<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Visually rich event listings with categories, dates, and images<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Featured events section on the homepage for spotlight promotions<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">2. <strong>Custom Events Management<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Easy-to-use backend system to add, edit, and schedule events<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Filter and sort functionality for users to browse by type, date, or location<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">3. <strong>Responsive, Mobile-Friendly Design<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Optimized for all devices (desktop, tablet, mobile)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Clean layout that enhances readability and user experience across screens<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">4. <strong>Branded Visual Identity<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Design aligned with Philly Expo\u2019s branding\u2014colors, typography, and logo use<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Consistent visual language across all pages for a polished look<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">5. <strong>User-Focused Navigation<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Clear menu structure and intuitive page flow<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quick access to upcoming events, contact info, and venue details<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">6. <strong>Content Management System (WordPress)<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Custom-built on WordPress for flexibility<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Empowered the team to make updates without needing a developer<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\">7. <strong>SEO &amp; Performance Optimized<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Fast load times, optimized images, and structured content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Designed with SEO best practices to support event discovery on search engines<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n<\/details>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d90498f e-con-full e-flex e-con e-child\" data-id=\"4d90498f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d604223 elementor-widget elementor-widget-image\" data-id=\"6d604223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vanessacollado.com\/wp-content\/uploads\/2025\/06\/screencapture-phillyexpocenter-2025-06-04-19_52_29-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"screencapture-phillyexpocenter-2025-06-04-19_52_29\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ2LCJ1cmwiOiJodHRwczpcL1wvdmFuZXNzYWNvbGxhZG8uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvc2NyZWVuY2FwdHVyZS1waGlsbHlleHBvY2VudGVyLTIwMjUtMDYtMDQtMTlfNTJfMjktc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/vanessacollado.com\/wp-content\/uploads\/2025\/06\/screencapture-phillyexpocenter-2025-06-04-19_52_29-700x700.png\" title=\"screencapture-phillyexpocenter-2025-06-04-19_52_29\" alt=\"screencapture-phillyexpocenter-2025-06-04-19_52_29\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/700;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b94b19 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0b94b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.phillyexpocenter.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vanesa Collado Home About Me Projects Behance Porfolio Services Contact Hamburger Toggle Menu Philly Expo The Problem Philly Expo needed a modern and visually aligned online presence. Their previous website was outdated, lacked a cohesive design, and didn\u2019t effectively showcase their events or brand identity. They wanted a refreshed digital platform\u2014one that reflected their evolving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philly Expo - Vanessa Collado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanessacollado.com\/es\/philly-expo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philly Expo - Vanessa Collado\" \/>\n<meta property=\"og:description\" content=\"Vanesa Collado Home About Me Projects Behance Porfolio Services Contact Hamburger Toggle Menu Philly Expo The Problem Philly Expo needed a modern and visually aligned online presence. 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