Vanesa Collado

🧩 The Problem

Philly Expo needed a modern and visually aligned online presence. Their previous website was outdated, lacked a cohesive design, and didn’t effectively showcase their events or brand identity. They wanted a refreshed digital platform—one that reflected their evolving image and made event discovery easier for users.

âś… The Solution

I led the redesign and development of a new website tailored to Philly Expo’s goals. The solution included:

  • Modern Design Aesthetic: A clean, responsive layout with brand-consistent visuals that gave the site a professional and engaging look.
  • Event Showcase System: Built an intuitive events module, allowing staff to easily add, update, and categorize events.
  • User Experience Improvements: Clear navigation, faster load times, and mobile responsiveness improved the overall user journey.
  • CMS Integration: Empowered the Philly Expo team with a simple content management system so they could update pages and add new events without technical help.

The result was a visually aligned, user-friendly platform that better communicates Philly Expo’s purpose and drives engagement around their events.

Key Features — Philly Expo Website

1. Modern Event Showcase Layout

  • Visually rich event listings with categories, dates, and images
  • Featured events section on the homepage for spotlight promotions

2. Custom Events Management

  • Easy-to-use backend system to add, edit, and schedule events
  • Filter and sort functionality for users to browse by type, date, or location

3. Responsive, Mobile-Friendly Design

  • Optimized for all devices (desktop, tablet, mobile)
  • Clean layout that enhances readability and user experience across screens

4. Branded Visual Identity

  • Design aligned with Philly Expo’s branding—colors, typography, and logo use
  • Consistent visual language across all pages for a polished look

5. User-Focused Navigation

  • Clear menu structure and intuitive page flow
  • Quick access to upcoming events, contact info, and venue details

6. Content Management System (WordPress)

  • Custom-built on WordPress for flexibility
  • Empowered the team to make updates without needing a developer

7. SEO & Performance Optimized

  • Fast load times, optimized images, and structured content
  • Designed with SEO best practices to support event discovery on search engines

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